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The Value Of A Website – A Powerful Marketing Tool

Unsure whether you need need a website to sell your services? A professional and up-to-date website is essential in this day and age, especially considering over 70% of people do research online before buying a product or service. This article will highlight just how valuable a website is and exactly what steps you can take to realize its potential.

A website is a powerful weapon

A website potentially holds massive value for your business, and probably more than you’d think. It’s your digital shopfront that’s always open and broadcasts your fabulous products/services to the world.

Your website reflects who you are as a brand. If it’s poorly designed or doesn’t work, then that’s how visitors will remember you. However, when done right, it can be one of the greatest marketing weapons in your arsenal.

How to calculate a website’s value?

Simply put, a website’s value is determined by: how much traffic it generates, multiplied by how well it converts.

Similar to an actual shop, the more people you get in the door, the more people will purchase something.

This is known as the law of averages. The shop on a busy street of a good neighborhood will always have more customers than the shop in a back alley of a rundown area. Meaning, more visitors lead to more happy customers.

Let’s say you knew 10% of all people who came into your shop would buy something. Wouldn’t you do whatever it took to get as many people as you could in the door?

That’s why boosting website traffic is so incredibly valuable. It allows you to reach a much larger pool of people, increasing your law of averages, and drastically improving your bottom line.

Conversion, on the other hand, is how many people purchase something after already being inside the shop. If you have terrible customer service or nobody can find what they’re looking for, then it doesn’t matter how many people wander in, not many will walk out as customers.

These aspects of a website are vitally important, so you should be looking to constantly improve both traffic and your conversion rate as much as possible. If you do, then your business will take off and your profits will soar as a result.

The Power Of SEO

One of the best ways to drive traffic and add value to your website is by utilizing SEO (search engine optimization). The value of a website grows exponentially once it’s recognized by google. That’s why SEO is essential to skyrocket’s a website’s value and place it in the “good neighborhood”.

SEO is a great way to market your business. It’s a long-term strategy that requires consistent effort, however, the rewards for your business can be astronomical.

The best part? SEO boosts organic traffic. So instead of spending money on google ads to generate clicks, customers will be lining up at the door all on their own to see what you have to offer.

What’s On-page SEO?

On-page SEO is what happens within the website. It refers to the on-page content, and the source code, such as title tags or the meta description. It’s optimizing anything within the confines of a single page in order to rank higher on google.

An important part of on-page SEO is content creation; Creating valuable content related to keywords you want to rank for. For example for a fitness trainer, writing a blog post on “how to lose weight” could be very beneficial for generating traffic from anyone searching that term in Google

The idea is to find topics consumers are searching for, then answer their query the best you can with unique and engaging content to educate them. Then providing you apply the best On-page SEO practices, it’ll drive all that free organic traffic to your site! While not all these visitors will turn into customers, it’ll boost your domain authority and Google will rank you higher.

Something to keep in mind is high competition keywords are much harder to rank for. “How to lose weight” for example would be a highly competitive keyword as “health” is one of the most over-saturated niches out there. So make sure to be thorough with your keyword research and start with low competition words that you can rank for easily.

What’s Off-page SEO?

Off-page SEO happens outside of the website. It refers to activities such as link building, or social sharing. Off-page SEO increases your website’s authority. The more people that link to your website, the more Google recognizes it as trustworthy, and the higher you will rank.

Link building is a fundamental part of Off-page SEO. Other sites linking to your page shows google that you are a trustworthy source of information and that you know what you’re talking about. If you had the choice between two restaurants, both look equally delicious, and both have a 4.5 star rating. But, one restaurant has 2000 reviews compared to the other restaurant’s 100. Which one would you pick? The one that has been socially verified ofcourse. It’s the same when Google ranks websites. Google wants the socially verified sources at the top.

One of the easiest ways to start building links is to sign up to your local free business directories. This would usually be the basis for any link building strategy. Also your content being shared on social media is a massive indication to Google you can be trusted. So make sure to promote your content and get as many people linking to your site as possible.

Results-focused web design

Another way to boost the value of a website is by improving it’s conversion rate. This purely comes down to the overall design and user experience. Does the website load slowly? Is it hard to navigate between pages or find what you’re looking for? Is there no clear call-to-action causing visitors to leave without buying? All of these points would massively impact a website’s conversion rate and how many visitors can be turned into happy customers.

A website should hold the customer’s hand and lead them through the process. There must be a clear objective; whether it’s a signup page, a contact form generating warm leads, or a booking system to secure the sale there and then. A website must take the visitor on this sales journey and guide them every step of the way. This is how to make a site that converts well.

You could have the best-looking website with amazing, intricate, flashy animations, however, if that slows it down and hurts the user experience, it will convert badly. It’s not about making the flashiest website. It’s about making a practical website that gets the job done. What’s the point of your site looking out of this world crazy good, but nobody signs up? Conversion is a priority, so bear that in mind if you want to add value to your own website.

In Conclusion

I hope this article highlighted the importance of a website in this day and age. As well as giving tangible steps to increase the value of a website so you can start crushing your goals today.

The 2 ways to increase the value of a website are: By driving more traffic to the website or improving how well the website converts. SEO is by far and away the best way to increase website traffic, however, It’s a long-term strategy, so make sure to be consistent. As for conversion, it comes down to having a great user experience. So I would encourage you to make that a priority when developing your own website.

For amazing results-focused web design, check out: www.aj-webdesign.com. There you can find web design that applies everything I’ve spoke about in this article, as well as SEO and content marketing to help maximize your website’s potential.

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Jordan Stephenson

web designer

I love web design! It allows me to express my creative ideas through the thing you are passionate about. 

Jordan Stephenson

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